LG electronics has emerged as the single most prominent firm in developing and implementing OLED in its TVs. However, despite the obvious dominance, the company is all set to venture deeper.
After successfully hedging its new OLED curved TVs in the market all throughout 2014, the company is now ready to raise the bar by reportedly aiming to introduce its new Quantum Dot 4K ultra high-definition (UHD) TV at the upcoming CES 2015 event in January next month.
The prime reason behind introducing the Quantum Dot display seems to be driven by the sky high prices of OLED TV units which can go upto $2500. A similar sized UHD TV will cost about half the price. And now with Quantum Dot technology, LG claims that the display is expected to be as sharp as OLED at a much lesser cost.
Another problem with OLED TVs which LG aims to resolve with Quantum Dot is their shorter life span in comparison to LCD – and televisions are not something the average consumer wants to upgrade more than once every 3 or 4 years at best.
Therefore, LG’s new Quantum Dot technology could prove to be a much more tempting alternative for many consumers. The ‘quantum dots’ are basically nano-crystals of varying sizes , which is usually between 2nm and 10nm, that possess quantum mechanical properties that allow them to emit different colors. In LCD displays, the quantum dots are placed between the panel and the LCD backlight, which results in an increased brightness and a much higher color reproduction rate.
LG will be displaying its first 4K Quantum Dot TVs at the CES show in Las Vegas from the 6th to the 9th of January 2015. It will also make for an interesting observation as the new technology could have a significant impact on the OLED market at large.