- The global anion air purifier market is expected good returns over the forecast period (2017-2021), according to a report on Radiant Insights, Inc. It is driven by consumer awareness regarding benefits of anion air purifiers as well as the harmful effects of indoor air pollutants. Growing urbanization in economies of China and India will pave new avenues for the market. But the refusal of major manufacturers to invest in this product can hamper market growth.
Anion air purifiers dispel anions (or negative ions) to create a comfortable atmosphere. Anions which are released into the air contain a negative charge. They are attracted to positive ions dispelled by smoke particles. The union of these substances causes the smoke particles to fall to the ground due to the heavy weight. These particles can be cleaned with the help of a vacuum cleaner.
The worldwide anion air purifier market is segmented according to applications and regions. Market applications include air conditioners, indoors, cars, refrigerators, and washing machines. Indoor and car applications together constitute for major market shares. Car pollutants originate from car engine, car seats, and other interiors. Need to eliminate air pollutants as well as a clean environment is driving this segment.
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Regions encompass North America, Europe, China, India, Japan, and Southeast Asia. China and India together will lead the market over the forecast period on account of rising pollution levels. Deteriorating air quality in major Indian cities as well as disposable levels of consumers will ensure a steady market demand.
China has reportedly high PM (particulate matter) levels between the range of 2.5 and 10. This is evident from the recent smog incidences and the sale of air purifiers. China exported nearly 9 million air purifiers to North America, Korea, Japan, and China itself.
Europe could also be one of the lucrative regions for the global market. Its improving macroeconomic conditions and high pollution levels could be a major market contributor. Growing incidences of respiratory diseases caused by toxic air levels are growing annually. It had caused more than 400,000 deaths according to the European Environment Agency (EEA). North American market demand is driven primarily by U.S., Mexico, and Canada. The U.S. Government in particular, has used anion purifier to rid poultry farms of air pollutants. These purifiers have been known to reduce bacterial levels to 96% in hospitals. This resulted in increased healing rates of patients.
Some major market players are Broad Group, Sharp Corporation, Vollara, Honeywell International, and Midea Group. Investing in R&D (research and development) to improve the current products is a core strategy incorporated by these players. Some innovations have even reached hair straighteners aimed at women, which release a steady stream of negative ions into the air while combing. This would result in cool and plushy hair.
Sharp Corporation recently launched an anion air purifier for clean bathroom solutions. Dubbed as “Sharp Plasmacluster Ion Generator”, it activates based on motion and sprays the bathroom with fresh anions. Additionally, it also functions as a LED light bulb, functioning dual purposes at the same time.
Another company, Honeywell International has decided to break into this niche segment. It has launched its latest purifier, “Honeywell HHT-145 HEPAClean Tower Air Purifier”, targeted at consumers living in densely polluted areas. The product can kill nearly 99% of the particles present in the air.
Information Source: Radiant Insights
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