- The incapability of a human body to control the evacuation of feces and urine is known as incontinence. A gigantic base of patients with unmet healthcare requirements related to incontinence is estimated to propel further demand for the incontinence and ostomy care products market. Incontinence products for men have undergone low penetration rates in the market in the years gone.
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On the other hand, due to enhanced health awareness, men have started adopting these products, which has driven market growth. The market will experience further expansion during the forecast period. Also, high occurrence of ulcerative colitis, inflammatory bowel disease, and Crohn’s disease should steer demand for the incontinence and ostomy care products market in the coming six years.
The geriatric population globally would drive the market in the future. This population often suffers from the aforementioned diseases and utilizes incontinence products. Some of the other significant market propellers are rising obese population, personalized & novel products focused on patient ease & care, recognition & awareness regarding incontinence products, and target illnesses.
Besides, progressive medical trends in emerging countries like India, China, and Brazil are providing huge prospects to market participants. Conversely, shortage of sufficient healthcare imbursements for ostomy care practices and poor financial outlook in emergent regions are the main hindrances of market. The incontinence and ostomy care products market is split into two segments. These include products and geographies.
Incontinence care products comprise incontinence bags, adsorbents, and others. The sub-segment of ‘others’ includes deodorizers, clamps, cleaners, and urinals. Adsorbents led the incontinence care products market in 2012. This was due to their high adoption and wide acceptance of disposable adult shields and diapers. Ostomy care products are deodorants, ostomy bags, irrigation products, and skin barriers.
Ostomy bags led the ostomy care products market in 2012. This segment would expand at the most rapid rate during the forecast period. The same will happen due to awareness among patients and geriatric population worldwide. In terms of geographies, North America led the incontinence and ostomy care products market in 2012. Asia Pacific is projected to expand at the swiftest pace in the future.
Information Source: Grand View Research
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