The worldwide malic acid market is estimated to achieve around USD 0.3 billion by 2020. Growing demand for artificial flavorants and acidulants in the industry of food and beverages is projected to propel further demand for the malic acid market through the forecast period. Growing demand for replacements of citric acid as natural flavorants, together with augmented infiltration in minced fruit flavored beverages is also anticipated to increase further demand for the market.
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Authoritarian acceptance of malic acid for developing food items by the food and drug administration is also anticipated to propel the malic acid market. Also, escalating demand for acidity controllers, specifically in developed food and bakery to improve the storage time of refined products is predicted to drive demand for the malic acid market. Moreover, malic acid checks the growth of microbes and executes a primary function in food conservation.
Thus, growing demand for applications in food conservation also propels the malic acid market. The market is fragmented on the basis of applications and geographies. Powdered and liquid beverages were the biggest application sectors of the malic acid market in 2013. They occupied more than 50 percent of the share. Beverages with fruit flavor leaded the beverages sector through the same phase.
Augmented demand for beverages with fruit flavor, in combination with increased disposable earnings, specifically in BRIC countries is predicted to propel this sector. Asia Pacific was the largest client base of the malic acid market in 2013. It occupied nearly 44 percent of the total market size that year. Europe and North America followed Asia Pacific and landed second and third places respectively.
Information Source: Grand View Research