- Mouthwash refers to a liquid consisting of an antiseptic. It is utilized by people for rinsing the mouth or gargling. Majority of the population uses it to maintain oral hygiene. Mouthwash also checks various dental illnesses, like cavities, tooth decay, etc. It is useful in protecting the ph levels of mouth, thus, preventing the growth and spread of oral bacteria.
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Oral bacteria are responsible for bad breath and other dental diseases. Using a mouthwash ensures that people don’t suffer from the same. A mouthwash contains anti-bacterial and anti-plaque agents that kill bacteria and plaque respectively. Thus, bad breath, gingivitis and cavities are warded off. The mouthwash market is fragmented on the basis of contents and geographies.
The contents sector is segmented further into standard mouthwash and medicinal mouthwash. The geographies mouthwash market is fragmented further into Asia Pacific, Europe, North America and rest of the world. Increasing dental patients across the world are a main factor, driving the mouthwash market further. Also, dentists advise their patients to use mouthwash to prevent tooth decay and bad breath.
Escalating people aware of their dental health are also responsible for driving the sales of the market. Increased worldwide population, together with augmented health consciousness has opened new prospects for the further development of the mouthwash market. The current technological enhancements and up gradations in oral health are aiding the market in getting recognition.
Growing recognition of mouthwash also helps in increasing demand for the mouthwash market. The coming up of herbal mouthwashes is also getting recognition, opening expansion opportunities for the mouthwash market.
Information Source: Radiant Insights
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