- The online movie ticketing services market stood approximately USD 14 billion in 2014. Demand for these services will be driven by film ads & promotion and proliferation of digital media & internet. This can be credited to convenience of clients towards ticket-booking utilizing mobile or internet applications anywhere or anytime they desire.
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Such services provide paperless tickets at multiplexes, eradicating the burden of holding tickets and leading to savings in theatres. Increasing mobile application developments by the providers of these services are estimated to boost the online movie ticketing services market during the forecast period.
Real-time seat availabilities, offers, agreements, and concessions execute major roles in pushing customers to purchase tickets online. The eagerness of clients to avail these services to evade long queues and assure ticket security significantly propel the market. These portals enable users to go through celebrity & film reviews and synopsis.
Apart from tickets, they also provide passes for music and sports events, thus adding considerable market prospects in the coming seven years. On the other hand, counterfeit websites and con activities are anticipated to hinder the online movie ticketing services market. Both these factors utilize the confidentiality & expediency of the internet and make systems less reliable.
Additionally, surcharges sent to clients and untold price hike can delay market progress. The market is bifurcated on the basis of platforms and regions. Platforms include mobiles and internet. Mobiles were valued more than USD 4.5 billion in 2014. They will experience considerable growth during the future.
Internet should undergo slow growth on account of client inclination towards mobile applications in place of websites for ticket booking. Regions consist of North America, Asia Pacific, Europe, and rest of the world. North America was valued more than USD 4 billion in 2014. It is also predicted to lead the online movie ticketing services market in the years ahead.
Boosting technological propagation and per capita earnings in Canada and the U.S. will add regional sales. Predicted to rise at around 14.1 percent during 2015 to 2022, Asia Pacific will achieve more significance. Major companies with the global market comprise Big Cinemas, Movietickets.com, VOX Cinemas, and BookMyShow.com.
Information Source: Grand View Research
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