This new technology might obliterate the LED market

A new technology in its nascent form is about to hit the display market, and it has the potential to push LED, LCD and its entire family into history.

Prysm is a San Jose based private firm which has spent the last five years developing an innovative technology called Laser Phosphor Display (LPD).

Unlike the previous family of displays, LPD is a new category of large displays. It offers flexibility, scalability, better lifetime and high quality image resolution. The technology is expected to leave a much less carbon footprint than LED lights and is therefore being promoted as a greener alternative as well.

To further the claim of LPD proponents, the electricity it consumes is about 1/20th of that of a standard LED light

Essentially, the fundamental components of the system are solid state lasers and a phosphor screen. As the modulating lasers scan across the screen, phosphors emit red, green and blue colors to create a seamless, high resolution image. Ultimately, the LPD design translates into superior image quality (with no motion blur); near 180 degree viewing angle from above, below or side;  240hz refresh rate; high contrast; and a longer life than conventional displays.

Furthermore, because the phosphors constituting the video image are at the screen surface with minimal filtering, LPD is a bright –and highly efficient –emissive display.

Will LPD technology be an HD game-changer, as its proponents predicts? Given the technology’s potential for improving the quality, lowering the cost, and reducing the environmental impact of the large format displays, the market seems to ripe for its entry. However, not every technology that seems better has always performed well in the industry. Marketing efforts and educating consumers about one’s product has a lot bigger role to play in a successful launch than technical data sheets.






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